I’m a London-based Creative Director with over 10 years of experience turning big, messy ideas into visual stories that grab attention and resonate. As in-house Creative Director at Getty Images, I shaped global campaigns, scaled creative teams, and partnered with clients like Dove, BBC, NatWest, Refinery29, and GLAAD to tell stories that champion diversity and inspire connection.

I believe in the transformative power of storytelling. Throughout my career, I’ve collaborated with photographers, filmmakers, animators, and creators to produce bold, meaningful work - overseeing everything from scripting and casting to storyboarding and post-production.

Whether it’s defining a brand’s vision, crafting data-driven strategies, or delivering end-to-end creative solutions, I thrive on solving complex challenges and creating work that leaves a lasting impact.

Press and Accolades

Cannes Lions Jury Member

Head of Campaigns for Pride in London (volunteer role)

Lead Judge for Getty Images Creative Grants programme

Industry awards include PDN Photo Annual, Creative Review Annual, Taylor Wessing Portrait Prize and AOP Award.

Interviews here, here, and here.