Portrait of Jamaica - Caribbean imagery is often reduced to clichés or glossy tourist shots. With tourism making up over 30% of Jamaica’s GDP, much of what’s shown is designed for visitors. This series reimagines Jamaica through the eyes of its people—capturing the vibrant colours, bold style, and natural beauty that define the island. Every detail, from lighting to mood, was crafted to reflect Jamaica’s true essence, not just the version sold to tourists.

Photography by New Wave Ja, Art Direction by Christina Nwabugo