Women & Wellness - Culture has evolved far beyond the days when wellness was the domain of the upper-middle-class, reserved for those who could afford spin classes and facials. Now, wellness is everywhere – almost every brand in every industry markets it as a core benefit. With the global wellness industry worth $4.4 trillion and growing - it’s more important than ever to broaden the narrative. In this project, we actively challenged the narrow, traditional image of wellness by featuring women of all ages, sizes and in community. We also sought out a location with lush greenery, and expansive views and wide-open spaces, to enhance the sense of calm and connection.
