Women’s Football - Women’s soccer is growing at a rapid pace, with FIFA aiming to double the number of female players globally to 60 million by 2026, and this year’s Women’s World Cup drawing a record 1.9 million fans. In response to this momentum, we partnered with Lighthouse Films to create an editorial-style campaign featuring an all-Latina team.

Shot in Santiago, Chile, the production used a large crew and a blend of camera angles to mimic the look and feel of live sports coverage, capturing the passion and energy of professional women’s soccer. With the rise of new leagues in Latin America and increasing brand investment, this campaign taps into a global shift in how women’s sports are viewed and celebrated.

Direction by Lighthouse Films, Art Direction by Amy Lehfeldt