The Challenge

Getty Images is a leader in visual storytelling, but reinforcing its brand identity across platforms required a cohesive, strategic approach. With the company preparing to go public, the goal was to amplify brand awareness while showcasing the depth and diversity of its offering.

The Solution

We led creative direction across social campaigns, out-of-home, and brand guidelines - ensuring every touchpoint reflected Getty’s creativity and authority. This strategy culminated in a series of commercials, aired on US TV and streaming platforms, delivering high-visibility exposure to both general audiences and investors. By uniting brand strategy with compelling content, we solidified Getty Images as the go-to source for powerful, culturally relevant visuals.