GLAAD LGBTQ+ Partnership
Partnerships, Content Strategy, Multi-Channel Approach, Global Campaign, Data-Driven Insights
Research shows that better LGBTQ+ representation reduces discrimination, yet only 1% of visuals include LGBTQ+ people. In response to this, we partnered with GLAAD to launch a campaign expanding LGBTQ+ imagery, grounded in research on content gaps, stereotypes, and customer needs.
The result? Over 20,000 striking images, videos, and illustrations paired with a custom toolkit offering region-specific advice. We also established an LGBTQ+ task force to inspire and educate creators through workshops, events and funding initiatives.
The campaign was promoted across email, social media, and the Getty Images homepage, alongside a dedicated site offering actionable insights and guidelines. Co-hosted webinars with GLAAD helped customers tell LGBTQ+ stories confidently.
The campaign rolled out across email, social media, and the Getty Images homepage, supported by a microsite with actionable guidelines. Webinars co-hosted with GLAAD gave clients the confidence to tell LGBTQ+ stories. We also launched the Chosen Family grant to elevate these voices further.
Through collaboration and creativity, we championed representation that matters.
