Printed content might seem unexpected in a digitally-dominated world, but that was exactly the point. With Creative in Focus, we brought bold creativity and strategic thinking together to redefine the role of branded print.

This bi-annual magazine wasn’t just about showcasing a product - it was about creating an experience. Every issue combined breathtaking imagery, captivating infographics, and dynamic layouts to deliver a strong visual narrative. By editorialising consumer research insights, we transformed data into stories that compelled, inspired, and engaged readers.

But the impact didn’t stop there. Copies of Creative in Focus reached audiences through personalised direct mail, while hosted events - like an immersive launch featuring visuals projected throughout the space - turned static pages into in-person conversation. Further extending its reach, a specially designed content hub guided readers to curated, shoppable content, seamlessly blending the tactile with the digital.

At its core, this project was more than just a publication - it was proof that when creativity and strategy collide, the results resonate far beyond the printed page.

Design, Branded Marketing, Creative Direction