The Challenge

As the travel industry rebounded post-COVID, people craved more authentic, immersive, and personalised experiences - but existing visual content felt outdated. To stay ahead, we needed to redefine travel storytelling and address key content gaps.

The Solution

Guided by global search trends and performance data, we developed a strategic content report that brought marketing, sales, creative, and strategy together under a unified vision. From this, three key themes emerged - Affordable, Experiential, and Luxury Travel - capturing the full spectrum of modern exploration.

These insights led to the creation of over 12,000 images and 4,000 videos. Rolled out across key channels, the campaign shaped the future of travel content.